Markeisha Everett, a proven leader in marketing and revenue generation with extensive experience in the Power 5, has joined Cal Athletics as its Chief Marketing & Communications Officer, Director of Athletics Jim Knowlton announced Thursday.

Everett has spent more than a decade demonstrating her ability to creatively increase brand awareness and engage with stakeholders to maximize ticket sales, philanthropic support and fan engagement. In her new role at Cal, she will oversee marketing, athletic communications, creative services, licensing, ticket operations, outbound sales and the department's partners at Learfield.

"We are thrilled to welcome Markeisha Everett to the Cal family as our new Chief Marketing & Communications Officer," Knowlton said. "Markeisha brings extensive experience and a deep understanding of marketing in the Power 5, and will bring a renewed focus to our gameday experience, as well as amplifying the Cal story. We are looking forward to Markeisha joining our senior leadership team."

Everett has served as the Director of Marketing at Georgia Tech and West Virginia and was the Assistant Athletic Director for Marketing at Pittsburgh. She also served on the marketing teams at Missouri, Gonzaga and North Dakota State.

Most recently, Everett served as the Senior Associate Athletic Director for External Relations at Saint Joseph's in Philadelphia.

 "I am grateful to Jim Knowlton for this opportunity and am excited to be a member of the Cal family," Everett said. "Jim has assembled a great group of leaders that have a shared vision for success. I look forward to bringing my knowledge of marketing and overall business acumen to the team. I'm ready to get started in the Bay Area with this incredible group of staff, coaches, student-athletes, fans and supporters."

Everett also serves as third vice president for the National Association of Collegiate Marketing Administrators (NACMA) and leads the external operations circle for Women Leaders In College Sports.

Everett received her bachelor's degree in sport management with a specialization in marketing from Bowling Green State University and holds a master's degree in sport management & administration from West Virginia.