The San Francisco Bay Area's premier sports radio station, KNBR 680 AM and 104.5 FM, will take up residence in California Memorial Stadium on Friday, to produce a full slate of regular programming before airing a special broadcast of the California football game against North Carolina at 7:30 p.m. PT.
 
The KNBR Morning Show with Brian Murphy & Markus Boucher will run from 6-10 a.m. with special Golden Bear guest appearances planned throughout the show. The Voice of the Bears, Justin Allegri, will join Murph & Markus at 8:50 a.m., followed by Cal football General Manager Ron Rivera at 9:30 a.m. and Travers Family Head Football Coach Justin Wilcox at 9:45 a.m.
 
From 10 a.m.-2 p.m. the Papa & Silver show with Greg Papa (remote) and Greg Silver will go on the air from the CMS Press Box. Allegri will be a guest on the broadcast at 12:50 p.m.
 
KNBR will air the Bud Light Tailgate Pre-Game Show hosted by Allegri and Mike Pawlawski, which begins at 6:30 p.m. before kickoff between the Bears and the Tar Heels.
 
KNBR's air waves reach all of Northern California during the day and extend to 11 western states, reaching as far as Hawai'i for its nighttime programming.