- Providing support and resources for our student-athletes to achieve greatness in the classroom and in competition
- Daily effort, actions, and attitude that reflects the academic reputation of the #1 public university in the world
- Our commitment to you, the fans, to ensure Cal is the best customer service partner possible, focusing on listening and building relationships
- Effective, proactive communication that is informative, transparent and timely
- Preservation of the history of this great institution and athletic programs
- A dedicated service specialist for all season ticket holders and donors
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