California Golden Bears Athletics
The Cameron Institute for Student-Athlete Development aims to be a world-class model for developing student-athletes. Using an original framework, The California Way, student-athletes are positioned to perform to their full potential at Cal and thrive for a lifetime. The Cameron Institute has three unique pillars: Career Development, Community Engagement, and Mental Performance. The service delivery modalities includes 1:1 Sessions, Classes-for-Credit, Team Sessions, Alum & Employee Engagement, and Online Platforms.
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Developing student-athletes to perform at their full potential.
Setting the foundation to thrive for a lifetime.
Excellence | Trust | Growth | Clarity
The California Way is an original and innovative framework built to help Cal student-athletes perform to their full potential and thrive for a lifetime. The California Way informs and guides the delivery of all objectives, measurements and service delivery across the three unique pillars.
- Achieve student-athlete ultimate outcomes in The California Way: facilitate the identification of interests and completion of career tasks to be positioned for a “golden” post-graduate opportunity; cultivate the ability to make positive contributions to the community, equipped with the knowledge, skills, perspective and commitment to do it again; elevate athletic performance and enhance overall sport well-being.
- Become the preferred destination for Student-Athlete Development and Sport & Performance Psychology: Attract, land, position and retain an outstanding constituency of professionals, ensuring they are empowered to deliver the model and do their best work.
- Be the differentiator in recruiting efforts: Support coaches and teams in landing the highest potential student-athletes, recognizing Cal is a gold standard for growth and development.
- Secure a $50 million endowment by 2029 (10th Cameron Institute anniversary): Lay the foundation for lasting sustainability, contributing towards a $50 million endowment goal to ensure the Cameron Institute’s enduring impact.
Our North Star are student-athletes and teams.
We positively impact human development (process) and winning (outcome).
Our team members are our greatest asset. Our diversity in perspectives and lived experiences drive extraordinary service and innovation.
We are laser-focused on what matters.
Our services are tailor made and prioritize effectiveness, equity, and substance (over show).
P.S. Bring the joy!
At the Cameron Institute, we are committed to measuring success and continuing to refine our framework to meet student-athletes needs. At the end of each semester, Cal student-athletes complete “The California Way Reflection” as part of our goal to accurately track impact, and continue to develop signature Cameron Institute programs and opportunities. Our Impact Report is then generated from all information and feedback collected throughout the year.
