Cal Announces Naming Rights At California Memorial Stadium
New naming rights and brand integrations will debut for the start of the 2026 football season

News8/3/2026 2:30 PM | By: Cal Athletics

Cal Announces Naming Rights At California Memorial Stadium

Bears Diversify Revenue Streams With Naming Rights To University Club, Field Club, South Endzone Terrace

Cal Athletics has partnered with businesses across the Cal family in another step toward diversifying its revenue streams, and – for the first time in Cal Athletics history – the department is introducing multiple naming rights partnerships across key locations within California Memorial Stadium.

A Cal alum-owned company, Anchises Capital, secured the naming rights to the University Club, the level atop the stadium that provides an unparalleled view of the San Francisco Bay Area and is an iconic setting for celebrations and corporate events. Previously known unofficially as the penthouse of California Memorial Stadium, the space will now officially be known as the Anchises Club.

Building on Dialpad's year-round visibility through the all-sports jersey patch, the Cal Athletics partnership with the AI platform for customer experience now includes naming rights to the Dialpad Club, the largest premium club space at CMS. The Dialpad Club — located next to the Cal Athletics Hall of Fame and just off Lisa and Douglas Goldman Plaza — is an ideal setting for meetings, awards ceremonies or large banquet functions.

Beginning in 2026, Modelo will have a prominent presence throughout California Memorial Stadium, including naming rights to the Modelo South Endzone Terrace, which will feature new branding throughout the area. A highly sought-after premium space, this is an ideal location for corporate or group outings while having a unique field of view as fans sit just above the south endzone.

These new naming rights and brand integrations will debut for the start of the 2026 football season, when Cal hosts UCLA in its season opener on Sept. 5 at 7:30 p.m. PT.
 
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