Berkeley, Calif., November 30, 2015 – The University of California, in conjunction with Experience (expapp.com), the fan experience technology company, is delivering last-minute, standby tickets with the Cal Bears Pass, available now for the current men's basketball season. Pass tickets can be accessed and purchased by visiting calbearspass.com on a smartphone.

The Cal Bears Pass is available to all fans and delivered through Experience Pass® One technology, which offers the only standby ticket in sports.  Fans can register to receive a text notification when tickets become available on game days. With Experience Pass One technology, the barcode for venue access is separated from the actual seat location, guaranteeing a seat for fans and delivering the exact location closer to game time. Thus, the Bears gain the unique benefit of maximizing their inventory on game day. Seat locations and pricing will vary by game.

How to Access

• Fans can sign up for the Cal Bears Pass at calbearspass.com
• A text message will be sent before the game when Cal Bears Pass offers become available
• Fans simply tap the link in the text message to purchase a Cal Bears Pass ticket
• A barcode will be immediately sent which gives access for entry to Hass Pavilion
• The seat location will be delivered prior to game time
• Cal Bears Pass offers are first come, first served and inventory is limited
• All Cal Bears Passes must be purchased on an iPhone or Android phone

“We are excited to partner with Experience to deliver fans with a convenient service for last-minute tickets,” said Ashwin Puri, Associate Athletic Director and Chief Revenue Officer. “Experience is a leader in fan experience technology and we are thrilled to be able to offer this to our fans.”

Ben Ackerman, Experience President commented, “Delivering a last-minute standby ticket via text, email or social lets fans get quick and easy access, with a guaranteed seat, to watch Cal men's basketball games.  The Cal Bears Pass is 100-percent mobile, so fans can find out about tickets, purchase tickets, and gain entry into the arena – all from their mobile device.  It's how today's fan wants to experience the game.”

About Experience
Experience is the award-winning fan experience technology company that helps live sports and entertainment organizations attract new audiences and convert casual attendees into fanatics. With 300 global partnerships and growing, Experience gives millions of fans the opportunity to personalize every live event via their mobile device. Experience is the official upgrade partner of MLB.com and the preferred mobile upgrade partner for the National Football League (NFL.com). Additionally, Experience is the preferred partner for Live Nation Entertainment and Ticketmaster. Learn more by visiting expapp.com; follow us on Twitter @ExpApp or Facebook at facebook.com/ExpApp.