Life After The Dream
CK Hicks/Cal Athletics
Utilizing its own unique framework and a data-driven approach, the Cameron Institute’s 11-person team has helped countless Cal student-athletes over the past five years, aiming to improve sport performance and mental well-being and to prepare them for success after graduation.

Life After The Dream

5 Years Later, The Cameron Institute Continues To Grow

This feature originally appeared in the 2024-25 Winter edition of the Cal Sports Quarterly. The Cal Athletics flagship magazine features long-form sports journalism at its finest and provides in-depth coverage of the scholar-athlete experience in Berkeley. Printed copies are mailed four times a year to Bear Backers who give annually at the Bear Club level (currently $600 or more). For more information on how you can receive a printed version of the Cal Sports Quarterly at home, send an email to CalAthleticsFund@berkeley.edu or call (510) 642-2427.
 
 
Eight hundred and fifty.
 
That's approximately the number of student-athletes currently enrolled at Cal.
 
It's the number of exceptional young talents whose years of dedication and sacrifice have brought them to Berkeley; a place where their longtime dreams and aspirations – of playing the sport they love at the highest level while receiving a world-class education – are all within reach.
 
But, what about life after the dream?
 
It's a question that every student-athlete has to think about at some point. And for all current Golden Bear student-athletes, it's a question that they are fortunate was asked a long time ago by Bryan Cameron.
 
Cameron's question – and his resources – led him to an answer. What started as an idea on a napkin during a conversation between Cameron and Cal Director of Athletics Jim  Knowlton led to a $12.5 million gift from Cameron to the Bears' athletic department, and his vision of a world-class, all-encompassing support system for student-athlete development at Cal became a reality in 2019 in the form of the Cameron Institute.
 
"Student-athletes spend so much of their time and effort on their sport. It crowds out other parts of the college experience, whether that's academic, social, or even just taking the time to ask themselves, 'What am I going to do after sports?'" Cameron said. "There is a pretty obvious, universal need there to prepare Cal student-athletes for life after intercollegiate athletics."
 
Following the institute's initial announcement, a small but highly motivated staff led by Cal Senior Associate Athletics Director Dr. Marissa Nichols began its work towards building out a unique model for holistic student-athlete success – one which Cameron hoped would not only support Cal's student-athletes, but also inspire similar endeavors across the nation's educational landscape.
 
The Cameron Institute team called its original and innovative framework The California Way, with its goal being to help Cal student-athletes perform to their full potential and thrive for a lifetime. Personnel and resources were set to be divided amongst three guiding pillars: Career Development, Community Engagement, and Mental Performance.
 
"Distributing the support staff across the three pillars allows us to do really impactful and excellent work, while making sure we have a balanced model to deliver in a comprehensive way," Nichols said. "We've created different access points and so many different ways to engage, looking to really individualize each student's experience and customize it through our online technology, our data, and the support from our team."
 
The institute has always aimed to be a measurement-driven, cutting-edge organization that uses data-informed decisions in its mission to connect developmental outcomes to greater sport performance. Hundreds of hours have been spent compiling the metrics for each of The California Way's aspirational outcomes, seeking answers to questions centered on the nature of student-athlete success, the mechanisms influencing that success, the way student-athletes think and behave, and the different experiences they have throughout their college years.
 
Within the context of the ever-evolving national landscape of college athletics, the data is also used to place emphasis on providing a recruiting advantage to Cal's athletics programs, providing just as much support for the success and leadership abilities of coaches as it does for student-athletes.
 
While Nichols and her 10-person team of industry-leading experts supply an abundance of diverse services and resources – such as 1-on-1 advising, career readiness and community engagement for-credit classes, mentorship programs and coach consultations – one of the reasons for their effectiveness and growth over the past five years has been their ability to collaborate with student-athletes.
 
The institute's emphasis of utilizing data and its ability to adapt based on student-athlete feedback is what connected former Cal Student-Athlete Advisory Committee (SAAC) presidents Elise Byun and Jameison Sheahan, a union that has led to significant developments all across the student-athlete experience.
 
After an impressive high school gymnastics career that saw her qualify for two Junior Olympics, Byun arrived at her dream school in 2020 when she joined the national powerhouse Cal women's gymnastics team. However, she would soon experience hardships in the form of multiple severe injuries, along with anxiety brought on by academic pressure and the mentally taxing times of the COVID-19 pandemic.
 
Through her utilization of the Mental Performance pillar – which may not have existed had Nichols not recognized its importance for student-athlete performance and well-being in the months leading up to the institute's launch in the fall of 2020 – Byun's path would be forever changed.
 
"I had just torn my Achilles for the second time, so I was very much feeling like I had an identity crisis," Byun said. "I knew the whole thing around the Cameron Institute was to develop that portion of who you are outside of just being a student-athlete. That was why I came to Cal in the first place – to try and figure out who I was."
 
With her injuries limiting her ability to make an impact on the gymnastics floor, Byun knew she wanted to make a difference in other ways. She just didn't know the best way to do it.

That is, until she channeled her interest in mental health and pitched the idea of a peer-to-peer student-athlete support group to Cameron Institute Community Engagement & Partnerships Director Jessie Stewart.
 
"Jessie connected me with [Sheahan], who was already doing similar things with the football team, and she suggested that we pilot it through SAAC. I wasn't even a part of SAAC when I pitched her this idea, but she saw it in us," Byun said. "That introduction really opened my eyes. Because of what started out as a mental health initiative, I got super involved and it turned into so much more. It changed my college experience for the better and I owe a lot of that to the Cameron Institute."
 
Alongside Sheahan – who was a punter on Cal's football team from 2020-22 – Byun became deeply involved with the Cameron Institute. She was appointed women's gymnastics community engagement representative, and with Stewart's help, her gymnastics team was able to engage in ways it never had before, creating valuable relationships and giving back to community partners all throughout the offseason.
 
Byun's team benefited in numerous ways from its high level of involvement across all three pillars of the institute, going on to finish as national runners-up at the 2024 NCAA Championship. Meanwhile, her developmental experiences with the Cameron Institute led her to find a new passion centered on student-athlete advocacy, eventually helping her to become a full-time programming coordinator for the Big Ten Network in Chicago shortly after graduating.
 
"The Cameron Institute team is so amazing. They give so much support and let you know you have so many people in your corner, no matter what," Byun said. "They care that you are making the most out of your experience here while also making an impact in whatever realm you choose. They've really helped to empower the voice of the student-athlete, and to support our visions and goals. If you ask, they will help you, and I think that's super, super special."
 
Sheahan's experience mirrored Byun's in many ways, particularly in that his initial involvement with the institute was spurred by his urge to do more for his peers in the area of mental health. That would lead him to a much broader role as a difference-maker for the student-athlete body.
 
"In talking to my peers across all the sports, I found that there wasn't any mental health support tailored directly for student-athletes," Sheahan said. "The Cameron Institute did a great job of hearing that and then building out the mental performance side. Now, there are more mental performance coaches and there's a student-athlete led organization dedicated to mental health. It's just been a bigger push because of the feedback that student-athletes need more support mentally to perform."
 
Sheahan was voted SAAC president as a senior in 2022. The following year, he interned for the Cameron Institute while acquiring his master's degree in education. His time within the institute prepared him for his next big stage in the Canadian Football League as a professional player for the Winnipeg Blue Bombers. He attributes his career development and readiness to his experiences within the institute, which he knows will lead him to find his "purpose in life" in whatever career path follows his playing days.
 
"When we only had six or seven staff members in the institute, it was a huge task with almost 900 student-athletes, but I've just seen it really flourish across all facets of the student-athlete lifestyle," Sheahan said. "It's about the people that you get in the building. I think Dr. Nichols did an incredible job of getting the right people in the door at the right time. They truly do care about each student-athlete at Cal and their experience, and I think that's hard to find in college athletics."
 
Because of Bryan Cameron's generosity, and thanks to having a staff worthy of his original vision, the Cameron Institute has continued its upward trajectory as one of the most impactful, industry-leading student-athlete development tools any collegiate athletics department has at its disposal. While its five-year anniversary deserves widespread recognition and appreciation, those involved know that it will be just one milestone marker on the way to even bigger and brighter things in the future.
 
"I think the team at the Cameron Institute shows that Cal is not a four-year decision," Byun said. "At the end of the day, they really do just care. They provide something that you can't find everywhere and allow you to leave a legacy that makes you proud. It shows that Cal is devoting resources, time and money into bettering student-athletes outside of the classroom. It shows that Cal is a 40-year decision, and I think the Cameron Institute, very much so, is a reflection of that."

 
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